Phrase Studios hoodies and sweatshirts. Founded 2023 in Gent, Belgium. 11 styles in the active catalogue across pullover hoods, zip-ups, and crewnecks. Sizes XS to XL, relaxed unisex fit.
Construction notes: 100% heavyweight cotton fleece, 380 to 450 GSM depending on the chapter, French-terry or brushed-back interior, custom Phrase drawcords and tipping, embroidery or screen-print artwork applied flat before assembly. Hoodies are dropped in small numbered runs; once a chapter sells out it moves to The Vault and is not reprinted.
From the studio. “A hoodie is the closest piece a brand makes to a soundtrack. You wear it more than anything else in the wardrobe, so it has to hold up to a year of being lived in, washed, slept in, and dragged through bad weather. We build for that, not for the rack.”
Care: cold wash inside out, hang dry, no tumble, no high-heat iron on graphics. Per-style detail on the product page. DM @phrase.studios for fit questions.
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