THE JOURNAL
Notes from the studio.
Friend Files, Atelier Notes, and Lowlands Looks. Slow posts, properly written.
Streetwear brands like Corteiz, Broken Planet and Patta
If you like Corteiz, Broken Planet or Patta, here are adjacent independent streetwear brands, grouped by what you actually liked, plus wh...
Jun 2, 2026
The JournalRaw denim care: how to break in and age your jeans
Wear them often before washing, wash rarely and cold, hang to dry, and let your fades come. A plain guide to caring for and ageing raw de...
Jun 2, 2026
The JournalHow to style a graphic longsleeve
Wear it solo as the statement, or layer it under a tee or beneath a jacket. How to style a graphic longsleeve, with a note on cotton-span...
Jun 2, 2026
The JournalHow to wear a matching set: the co-ord guide
A co-ord is the easy considered outfit. Wear it head to toe or split it into separates. How to wear a matching set, tonal or with colour,...
Jun 2, 2026
The JournalHow to layer oversized knitwear
Layer thin to thick, balance the volume, and play with collars and texture. A plain guide to wearing oversized knitwear, plus how to care...
Jun 2, 2026
The JournalStreetwear trends 2026
The real 2026 streetwear directions: oversized silhouettes, tracksuits and co-ords, baggy denim, textured knitwear, 90s nostalgia, and a ...
Jun 2, 2026
The JournalThe best European streetwear brands in 2026
An honest list of notable independent European streetwear brands in 2026, from Patta and Daily Paper to Corteiz, plus where small studios...
Jun 2, 2026
The JournalWhat GSM means in clothing, and why heavier usually wears better
GSM is the weight of one square metre of fabric. Here is what the numbers mean, how each weight feels, and why Phrase builds heavy.
Jun 2, 2026
The JournalHow to style baggy jeans
Balance the proportions, get the footwear and length right, and dress baggy jeans up or down. A plain styling guide, plus a note on raw d...
Jun 2, 2026
The JournalHow to style a tracksuit
Wear it as a full set, split it into separates, or dress it up. A plain guide to styling a tracksuit, with fit and seasons.
Jun 2, 2026
ProcessEen korte uitleg over GSM, en waarom Phrase zwaar bouwt
Een korte notitie uit het atelier over waarom Phrase Studios stof nog steeds in gram per vierkante meter benoemt. Heavyweight katoen als ...
May 19, 2026
ProcessWhy we weigh the cotton
A short note from the studio on why Phrase Studios still talks about fabric in grams per square metre. Heavyweight cotton as the honest u...
May 19, 2026
The JournalHorizon: a knitwear chapter in cotton-wool
Chapter 05 of Phrase Studios is Horizon. Cotton-wool ribbed knits with subtle stitched text across the chest, in pink, gray, and blue. Si...
May 19, 2026
The JournalFloral Bloom: an embroidered tracksuit chapter in heavyweight cotton
Chapter 04 of Phrase Studios is Floral Bloom. 100% heavyweight cotton tracksuit set with all-over floral embroidery, hoodie and joggers, ...
May 19, 2026
The JournalBorn To Be A Star: a longsleeve chapter in cotton-spandex
Chapter 03 of Phrase Studios opened in 2024 with Born To Be A Star. Cotton-spandex longsleeves in black and white, statement front graphi...
May 19, 2026
The JournalResurge: a jeans-led chapter at 420 GSM
Chapter 02 of Phrase Studios opened in 2024 with Resurge. 420 GSM cotton, distressed and pieced together. The Resurge Jean is the survivi...
May 19, 2026
The JournalFoundations: the chapter that set the rules for Phrase Studios
Phrase Studios opened in 2023 with Foundations. Heavyweight cotton at 320 GSM, three colours, sizes XS to XL. The chapter that set the st...
May 19, 2026
The JournalWhy we work in chapters, not seasons
Phrase Studios releases clothing in chapters, not seasons. A short explanation of what a chapter is, why the studio works this way, and w...
May 19, 2026
The JournalWhat we mean by Lowlands streetwear
Belgian and Dutch independent streetwear has a shape of its own. A short field guide to the brands, the aesthetic, and where Phrase Studi...
May 19, 2026