THE JOURNAL
Notes from the studio.
Friend Files, Atelier Notes, and Lowlands Looks. Slow posts, properly written.
How to dress up a tracksuit
Heavier cloth, leather shoes, a proper coat and flat colour: what takes a matching tracksuit from the sofa to dinner, plus the track jack...
Sep 2, 2026
The JournalThe best floral and patterned tracksuits in 2026
Where the floral and patterned tracksuits of 2026 come from, how embroidered and printed sets differ, and how to wear one without overdoi...
Sep 2, 2026
The JournalY2K streetwear: the 2000s revival explained
The velour tracksuits, baggy denim and loud logos of the early 2000s, the brands behind them, and how the look is worn now.
Sep 2, 2026
The JournalWhy heavyweight streetwear costs more
What you are actually paying for in a heavyweight hoodie: more cotton, slower knitting, deeper dyeing, shrinkage control and small runs.
Sep 2, 2026
The JournalWhat is opium style? The dark streetwear aesthetic explained
The all-black, gothic streetwear look around Playboi Carti's Opium: where it came from, the brands it borrows from and how to wear it.
Sep 2, 2026
The JournalEmbroidery vs print: which lasts longer on a hoodie or tracksuit
Embroidery usually outlasts print, but not always: how screen print, DTG, puff and embroidery compare on feel, washing and cost.
Sep 2, 2026
The JournalBrands like A-Cold-Wall*
The labels closest to A-Cold-Wall*, from ALYX and Acronym to Stone Island and C.P. Company, plus a calmer everyday option.
Sep 2, 2026
The JournalBrands like Norse Projects
Scandinavian and British labels with the same clean, workwear-rooted feel as Norse Projects, from Wood Wood and NN07 to Universal Works.
Sep 2, 2026
The JournalBrands like Chrome Hearts
The labels closest to Chrome Hearts, from Amiri and Gallery Dept to Hellstar and Rick Owens, plus honest cheaper routes to the same look.
Sep 2, 2026
The JournalStreetwear brands like Noah
The labels closest to Noah, from Aimé Leon Dore and Only NY to Stüssy and Rowing Blazers, plus where heavyweight independents fit.
Sep 2, 2026
The JournalThe most expensive streetwear brands
The priciest names in streetwear, from Chrome Hearts to Amiri, what actually drives the cost and where the real value sits.
Sep 2, 2026
The JournalStreetwear brands like Suspicious Antwerp
The Belgian and Lowlands labels closest to Suspicious Antwerp, from Arte Antwerp to smaller studios in Ghent, Amsterdam and Copenhagen.
Sep 2, 2026
The JournalBrands like Drôle de Monsieur
French and European labels with the same clean, tailored feel as Drôle de Monsieur, from Casablanca and AMI Paris to Arte Antwerp and Nud...
Sep 2, 2026
The JournalStreetwear brands like Human Made
The labels closest to Human Made, from BAPE and Kapital to Aimé Leon Dore, Noah and small heavyweight independents.
Sep 2, 2026
The JournalStreetwear brands like Arte Antwerp
The Belgian, Dutch and wider European labels closest to Arte Antwerp, from Antwerp and Ghent to Amsterdam, Paris and Copenhagen.
Sep 2, 2026
The JournalThe best high-quality streetwear brands
Quality streetwear judged on fabric weight, knit and construction, from Reigning Champ and Camber USA to Norse Projects, Kapital and smal...
Sep 2, 2026
The JournalStreetwear brands like Only NY
The New York labels closest to Only NY, from Awake NY and Noah to Aimé Leon Dore and Kith, plus where heavyweight independents fit.
Sep 2, 2026
The JournalStreetwear brands like Palm Angels
The labels closest to Palm Angels, from Off-White and Amiri to Rhude and Represent, plus a quieter route to the same tracksuit look.
Sep 2, 2026
The JournalStreetwear brands like BAPE
The labels closest to A Bathing Ape, from Nigo's Human Made and the Tokyo scene to Supreme, Palace and quieter heavyweight independents.
Sep 2, 2026
The JournalBrands like Story MFG
Labels that share Story MFG's natural dyes, hand craft and small runs, from Kapital and Bode to Indian and British independents.
Sep 2, 2026
The JournalThe best London streetwear brands
The London brands worth knowing, from Corteiz and Trapstar to Aries, Palace and Cole Buxton, sorted by what each one actually does.
Sep 2, 2026
The JournalThe best Spanish streetwear brands
Spanish streetwear mapped by scene, from Nude Project, EME Studios and Scuffers to Grimey, Kaotiko, Pompeii and Loreak Mendian.
Sep 2, 2026
The JournalThe best Danish streetwear brands
Denmark's streetwear brands grouped and explained, from Norse Projects and Wood Wood to NN07, Rains and the wider Copenhagen scene.
Sep 2, 2026
The JournalWhat is blokecore? The football-casual aesthetic explained
Football shirts, straight-leg denim and terrace trainers: where blokecore comes from, the pieces that define it and how to wear it withou...
Jul 20, 2026
The JournalDenim weights explained: what oz means on jeans
The ounce number on a pair of jeans tells you how the denim will feel, fade and last. A plain guide to light, mid and heavyweight denim a...
Jul 20, 2026
The JournalHow to wear a tracksuit in winter
A tracksuit works in winter if you layer it properly. The base layers, outerwear and footwear that keep a matching set warm without losin...
Jul 20, 2026
The JournalWhat is gorpcore? The outdoor-tech aesthetic explained
Technical shells, trail runners and fleece worn far from any mountain. What gorpcore is, where it started and how to make it look conside...
Jul 20, 2026
The JournalHow to shrink a hoodie (safely and on purpose)
A hoodie that came up too big can be shrunk a little with heat, if you know what to expect. How far cotton will go, how to do it evenly a...
Jul 20, 2026
The JournalAcid wash vs stone wash: what the terms mean
Stone wash, acid wash and enzyme wash produce very different finishes on denim and cotton. What each process does to the fabric and how t...
Jul 20, 2026
The JournalHow to style cargo pants
Cargo pants work best when the rest of the outfit stays quiet. Baggy versus tapered, how to balance the top half and the footwear that fi...
Jul 20, 2026