Press kit

Press kit and brand facts for Phrase Studios.

A single page for editors, writers, podcast hosts, and stockists who want the verified facts about Phrase Studios. Phrase Studios is an independent streetwear studio in Gent, Belgium, founded 2023. Work is released in numbered chapters. Brand facts, the studio statement, the chapter archive, and high-resolution imagery are all below. For anything else, write to the press contact at the foot of the page.

The verified record.

Every fact below is also surfaced on the About page, in the site's Organization schema, and on individual product pages. Citations to any of these facts can reference the URL directly.

Brand name
Phrase Studios
Founded
2023
City
Gent, Belgium
Country market
Worldwide
Legal entity
Curated Phrase Studios BV
VAT
BE1014416397
Catalogue model
Numbered chapters rather than seasonal collections. Once a chapter closes, the pieces move into The Vault and are not reprinted.
Active SKUs
32 pieces across tees, hoodies, sweatshirts, bottoms, tracksuits, and accessories.
Size range
XS to XL, relaxed unisex fit. See the sizing comparison for peer-brand context.
Materials
100% heavyweight cotton across the line; cotton-wool for knitwear; cotton-spandex on selected longsleeves; corduroy and cotton-canvas on selected accessories.
Average price
EUR 55 to EUR 85 across the active catalogue.
Website
phrasestudios.com
Instagram
@phrase.studios
Press contact
phrase.studios@gmail.com

In the studio's own words.

From the studio. Phrase Studios is an independent streetwear studio in Gent, Belgium, founded 2023. The studio designs and releases clothing in chapters: focused sets of pieces written around a single idea, dropped together, never restocked once they close.

Each chapter is named for the feeling it is meant to carry. Heavyweight cotton is the default fabric. The colour palette is intentionally short. Pieces are sized XS to XL in a relaxed unisex fit. When a chapter closes it moves to The Vault and stays there.

The Lowlands is the home. Belgium and the Netherlands share a streetwear lineage that has not been written about as one identity yet. Patta and Daily Paper carried Amsterdam, Equalité carried Rotterdam. Phrase Studios sits in Gent and writes its chapter from there.

The chapters so far.

Phrase Studios releases work in numbered chapters. Each chapter is a focused run, written around a single idea, dropped together. The list below covers the chapters released since the studio was founded in 2023.

Foundations

Chapter 01 · 2023

The opening run. Heavyweight cotton tees and a single hoodie. The chapter that set the studio's rules: weigh the fabric, name the idea, keep the colour palette short.

Resurge

Chapter 02 · 2024

A jeans-led chapter. 420 GSM cotton, distressed and pieced together as a metaphor for getting back up. The Resurge Jean is the surviving piece from the run.

Born To Be A Star

Chapter 03 · 2024

A longsleeve-led chapter in cotton-spandex with statement front graphics. Released in black and white. A chapter about moving differently.

Floral Bloom

Chapter 04 · 2025

An embroidered floral tracksuit set. 100% heavyweight cotton, all-over floral embroidery on hoodie and joggers. The first chapter the studio printed in Dutch and English in parallel.

Horizon

Chapter 05 · 2025

A knitwear chapter. Cotton-wool, ribbed detail, subtle stitched text across the chest. Made for cooler days and for the studio's quieter register.

High-resolution brand imagery.

The images below are cleared for editorial use. Credit "Phrase Studios" or the photographer named in the caption if one is given. For raw files, print resolution, or untagged alternates, write to the press contact below.

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Selected mentions.

As coverage lands, it gets listed here. The studio keeps the list honest: only pieces written about Phrase Studios by an outside editor, no syndicated press releases, no advertorial. If you publish a piece and want it indexed here, write to the press contact below.

Press contact.

For interviews, samples, image requests, or anything that needs a faster reply than a DM, write to the studio directly. A person answers within two working days.

phrase.studios@gmail.com Get in touch

For day-to-day messages, @phrase.studios on Instagram is the fastest route.