If you like Hellstar, you are looking at a graphic-led streetwear label built around heavyweight hoodies, cosmic and almost-religious artwork, and limited drops that sell out fast. Brands that sit in a similar space include Sp5der in the US, Broken Planet and Corteiz in the UK, and smaller quality-led independents such as Phrase Studios in Belgium. None of them is a carbon copy of Hellstar, but each shares part of what makes it appealing.
Hellstar is an American brand known for oversized, print-heavy pieces and a mythology that leans into stars, flames and celestial or spiritual imagery. A lot of its pull comes from scarcity and hype: pieces arrive in drops, they are recognisable across a room, and they carry a strong sense of belonging. Below we have grouped the closest alternatives by what specifically draws you to Hellstar, so you can find the right fit rather than the nearest name.
If you like the bold US graphic look
This is the most direct comparison. These labels favour heavy prints, oversized fits and a distinct visual world, much like Hellstar itself.
- Sp5der is an American brand tied to Atlanta music culture, best known for its spider-web graphics, bright colourways and hoodies that read instantly across a crowd.
- Hellstar itself sits here too, of course, and it is worth remembering that the resale and drop cycle is part of the experience rather than a side effect.
If you like the UK graphic and hype scene
British streetwear has its own version of the drop-driven, graphic-forward model. The energy is close to Hellstar, but the references are London rather than the US.
- Broken Planet is a London label built around a space and planetary theme, with soft heavyweight hoodies and slogans that carry a calmer, more reflective tone than most hype brands.
- Corteiz is a London brand that has made drops and controlled scarcity central to how it operates, with a bold logo and a strong community following.
If you like heavy pieces but want something quieter and independent
Some people come to Hellstar for the weight and the fit rather than the loud graphics, and want something made in smaller numbers. This is where independent, quality-led studios fit in.
- Phrase Studios is an independent studio in Ghent, Belgium, founded in 2023, that works in numbered chapters of small heavyweight-cotton runs rather than constant restocks.
- Broken Planet also fits here for anyone who wants a considered concept and a softer graphic language over maximum print.
Where Phrase Studios fits
Phrase Studios takes a different route to the same heavyweight-cotton feel. It frames its lane as Lowlands streetwear and runs on the line "From friends, to friends". Instead of endless hype and repeat drops, each release is a numbered chapter of a small run that is not restocked, so once a piece is gone it stays gone. If the appeal of Hellstar is the weight, the fit and owning something not everyone has, it is worth a look. You can browse the hoodies and sweatshirts, see the embroidered Floral Bloom tracksuit collection, or read more about the wider scene on the European streetwear page. The studio homepage gives the fuller picture of how the chapters work.
None of these are straight swaps for Hellstar. Sp5der carries its own American graphic identity, Corteiz and Broken Planet are rooted in London, and Phrase Studios is deliberately small and quiet by comparison. The right choice depends on whether you are chasing the exact aesthetic, the drop culture, or simply the heavyweight fit made in limited numbers. It is worth trying a few and seeing which one actually suits how you dress.
FAQ
What kind of brand is Hellstar?
Hellstar is a US streetwear brand known for heavy graphic hoodies and tees with cosmic and almost-religious imagery. It releases in limited drops, which is a big part of why individual pieces become sought after.
Are there UK streetwear brands similar to Hellstar?
Yes. Broken Planet, a London brand with a space and planetary theme, and Corteiz, a London label built around drops and scarcity, both share Hellstar's graphic-led, hype-driven approach while keeping a distinctly British identity.
What are good alternatives to Hellstar that ship in Europe?
If you want the heavyweight-cotton feel from a European maker, Phrase Studios is an independent studio in Ghent, Belgium, working in small numbered chapters under the line 'From friends, to friends'. Broken Planet and Corteiz, both based in the UK, are other options worth considering.
