If you like Palace, the closest brands sit in three groups: skate-rooted hype like Supreme and Carhartt WIP, London hype like Corteiz and Aries, and European independents and smaller studios like Patta and Phrase Studios. Which one fits depends on whether you are chasing the skate heritage, the London attitude, the humour, or simply well-made cotton in short runs.
Palace built its name in London on a skate foundation, the recognisable Tri-Ferg logo, a sense of humour that runs through its videos and copy, and a drop-led release model that keeps demand ahead of supply. Most brands people reach for after Palace share at least one of those traits, rarely all of them. Below we have grouped the options so you can match the part of Palace you actually favour.
If you like the skate roots
Palace grew out of skateboarding, and that DNA is the thing many fans want to keep. These two come at it from different angles, one from New York hype, one from workwear.
- Supreme is the New York skate brand that arguably defined the modern drop model, with a box logo and a weekly release rhythm that shaped how the whole scene works.
- Carhartt WIP is the European offshoot of the American workwear label, long tied to skate and music culture, and known for durable, wearable pieces rather than pure hype.
If you like the London attitude
Part of Palace is simply where it comes from. London has produced a run of independent labels with their own voice, humour and street presence.
- Corteiz (Crtz) is the London brand built around exclusivity and community, with its Alcatraz logo and a habit of tightly controlled, unpredictable drops. If this is your lane, our guide to brands like Corteiz goes deeper.
- Aries is a London label with an art-school sensibility, mixing graphic tees and knitwear with a slightly off-kilter, subcultural feel.
If you like European independents and smaller studios
Beyond London, mainland Europe has a growing set of independent labels working in smaller runs. These tend to favour craft and identity over the biggest possible hype.
- Patta is the Amsterdam brand rooted in music and street culture, one of the more established independents in mainland Europe and a regular collaborator with larger names.
- Phrase Studios is an independent studio in Ghent, Belgium, founded in 2023, working in numbered chapters of small heavyweight-cotton runs. We frame our lane as Lowlands streetwear.
Where Phrase Studios fits
We are not a straight swap for Palace, and we would not pretend to be. Phrase Studios is a small independent studio with the line "From friends, to friends", and we release in numbered chapters rather than a constant weekly stream. Each chapter is a small run of heavyweight cotton that we do not restock, so the appeal is in the make and the identity rather than the resale ladder. If that sounds like your kind of thing, you can browse everything in stock, look at our hoodies and sweatshirts, or read more about European streetwear brands to see how the wider scene lines up.
None of these are exact replacements for Palace. Supreme and Corteiz share the drop-led scarcity, Carhartt WIP and Patta lean more towards everyday wearability and heritage, and Aries brings the art-school edge. Phrase Studios sits closer to the independent, made-in-small-runs end. The honest move is to pick the trait you care about most, whether that is the skate roots, the London voice, the humour, or the cotton itself, and start there.
FAQ
What kind of brand is Palace?
Palace is a London streetwear brand with skateboarding roots, known for its Tri-Ferg logo, its sense of humour, and a drop-led release model where limited pieces sell out quickly. It sits alongside brands like Supreme, Corteiz and Patta in the wider streetwear scene.
Which brands are most similar to Palace?
The closest brands depend on what you like about Palace. For skate roots, look at Supreme and Carhartt WIP. For London attitude, look at Corteiz and Aries. For European independents and smaller studios, look at Patta and Phrase Studios.
Is Phrase Studios like Palace?
Not exactly. Phrase Studios is an independent studio in Ghent, Belgium, founded in 2023 with the line 'From friends, to friends'. It works in numbered chapters of small heavyweight-cotton runs that are not restocked, which is a slower, more independent approach than Palace's drop-led rhythm.
