If you like Rhude, the closest matches are other Los Angeles luxury streetwear houses such as Amiri and Gallery Dept, with premium British label Represent a step below on price. Phrase Studios sits in the same broad world of considered, design led menswear, though it works in a lower price lane and does not claim to be a luxury house.
Rhude, founded by Rhuigi Villasenor in Los Angeles, built its name on elevated basics, racing and Americana references, and a runway that reads more like a luxury label than a graphic tee brand. Villasenor also spent a spell as creative director at Bally, which tells you where the ambition sits. If that mix of high finish and street sensibility is what draws you in, the brands below share some of the same DNA.
If you like the LA luxury streetwear feel
These labels share Rhude's home city and its habit of treating streetwear with a couture level of finish. Expect elevated prices to match.
- Amiri, founded by Mike Amiri in Los Angeles, known for distressed denim, rock and roll references and full runway collections. It is one of the more established names in luxury streetwear.
- Gallery Dept, founded by Josue Thomas, also in Los Angeles, built on hand finished, reworked and painted garments that lean into a worn, artist studio look.
- Fear of God, founded by Jerry Lorenzo, an LA label whose Essentials line and main collections helped define the elevated, muted palette that many of these brands now share.
If you want a premium step down on price
Not every alternative needs to sit at full luxury pricing. These labels aim for a high quality, design forward feel at a level below the houses above.
- Represent, founded by brothers George and Michael Heaton in Manchester, England, offering premium British streetwear with a strong focus on fit, heavyweight fabrics and its Owners Club line.
- John Elliott, a Los Angeles label known for refined, minimal staples and considered cuts, often described as elevated everyday wear rather than loud graphics.
Both give you a slice of the elevated look without reaching Rhude or Amiri prices, which makes them a sensible place to start if you are testing whether this aesthetic suits your wardrobe.
A European independent in a lower price lane
Phrase Studios is an independent studio based in Ghent, Belgium, founded in 2023, working under the line "From friends, to friends". It is not a luxury house, and it would be dishonest to place it beside Rhude or Amiri on price or runway ambition. What it shares with these labels is a focus on making fewer, better pieces rather than chasing volume.
The studio releases numbered "chapters", small runs of heavyweight cotton garments that are not restocked once they sell through. It frames its own lane as "Lowlands streetwear", a quiet, regional take rather than an LA one. If the appeal of Rhude for you is the material quality and the sense of a considered collection, that is where a lower priced independent can genuinely overlap. You can browse the current pieces on the Phrase Studios home page, look at the hoodies and sweatshirts or tracksuits, or read more about why heavyweight cotton matters to how a garment wears over time.
To be clear about where Phrase Studios fits: it will not give you the runway presence, the luxury retail footprint or the resale culture that surrounds Rhude and its peers. If those things are central to why you like Rhude, the LA and premium labels above are the honest answer. If it is the fabric weight, the restraint and the small batch feeling you are after, an independent like Phrase Studios is one option worth a look, alongside the others, not clearly above them.
FAQ
What kind of brand is Rhude?
Rhude is a Los Angeles luxury streetwear label founded by Rhuigi Villasenor. It is known for elevated basics, racing and Americana references, and full runway collections, and it sits at a high price point closer to a luxury house than a typical graphic tee brand.
Which brands are most similar to Rhude?
The closest matches are other LA luxury streetwear labels such as Amiri and Gallery Dept, with Fear of God in a similar elevated space. If you want a premium feel at a lower price, Represent and John Elliott are reasonable steps down.
Is Phrase Studios a luxury brand like Rhude?
No. Phrase Studios is an independent studio in Ghent, Belgium, working in a lower price lane, and it does not claim to be a luxury house. It shares a focus on material quality and small, considered runs, but not the runway ambition or pricing of Rhude.