Brands like Palm Angels include Off-White, Amiri, Rhude, Gallery Dept, Heron Preston, Marcelo Burlon County of Milan and Represent, all of which sell streetwear shapes at luxury prices with a recognisable graphic signature. If what you actually want is the heavyweight tracksuit rather than the logo, smaller independents such as Phrase Studios cover that ground differently. Which of those two things you are shopping for changes the answer completely, so it is worth being clear before you spend.
Palm Angels was founded in 2015 in Milan by Francesco Ragazzi, who had spent years photographing skaters in Los Angeles before turning the project into a clothing label. That origin explains the brand better than any description of a single piece: it is Californian skate culture seen through an Italian luxury lens, designed and shown in Milan, priced and merchandised like a fashion house. Side-striped track pants and track jackets, flame graphics and palm motifs became the shorthand, and most of the brands people compare it to share at least one of those threads.
What people are usually asking for
Three separate things get bundled into the phrase "brands like Palm Angels". The first is the matching track set, worn as an outfit rather than as gym kit. The second is the loud, immediately readable graphic, a flame, a print, a logo across the chest. The third is the luxury positioning itself, the Italian make and the fashion-week context that comes with it. Very few labels give you all three, so the useful move is to decide which one you are actually after and shop for that.
Luxury streetwear with the same graphic energy
These are the direct peers, labels that sit in the same shops and the same price bracket, and share the habit of putting a strong graphic on a simple garment. Several of them appear in our wider round-up of the best luxury streetwear brands.
- Off-White, founded by Virgil Abloh and based in Milan, is the closest thing to a shared reference point for this whole category. Industrial motifs, quotation marks and diagonal stripes applied to hoodies, tees and outerwear, with the fashion-house pricing to match.
- Amiri, founded by Mike Amiri in Los Angeles, comes at it from rock and denim rather than skate. The distressed jeans and the tailoring are the draw, and the hand-finishing is a large part of what you are paying for. More on it in our piece on brands like Amiri.
- Rhude, founded in Los Angeles by Rhuigi Villaseñor, mixes American nostalgia and motorsport references with a graphic-tee sensibility, and shows in Paris. If you like the Palm Angels track set but want something with a touch more tailoring, start with brands like Rhude.
- Gallery Dept, founded by Josué Thomas in Los Angeles, works in reworked vintage and hand-painted finishes. It is the most artisanal of the group, and the least about a clean logo.
- Heron Preston takes a workwear and utility route into the same space, with industrial typography and high-visibility colour used as a design language rather than as safety kit.
- Marcelo Burlon County of Milan, founded by Marcelo Burlon and also based in Milan, is the nearest neighbour geographically and tonally. All-over prints, wings and graphic tees, sold through the same luxury channels.
Elevated, but calmer
If the price band is fine but the graphics are not, these two keep the quality and the matching set while turning the volume down.
- Represent, founded in Greater Manchester by brothers George and Michael Heaton, built its following on heavy jersey and a restrained, mostly logo-led approach. Its Owners Club line is the piece most people know it for. We have written separately on brands like Represent.
- Casablanca, founded by Charaf Tajer in Paris, works a leisure-club aesthetic, silk shirts, track sets and resort references. It shares Palm Angels' comfort with colour but arrives at it through a completely different mood.
If it is the tracksuit you want
There is a different route, and it is worth naming plainly: buy the tracksuit from a studio that puts its budget into the cotton rather than into the graphic. Phrase Studios is an independent studio in Ghent, Belgium, founded in 2023 and working under the line "From friends, to friends". We build in numbered chapters of heavyweight cotton, made in small runs that we do not restock, which is a different model to a seasonal luxury calendar. Our tracksuits are made for weight and drape rather than for a recognisable graphic, and the embroidered Floral Bloom chapter is the closest we get to a decorative set. We sit in what we call Lowlands streetwear, and we are not pretending to be a Milanese fashion house.
None of these are straight swaps. Off-White, Amiri, Rhude, Gallery Dept, Heron Preston and Marcelo Burlon are peers in price and positioning, so they scratch the same itch but cost the same to scratch it. Represent and Casablanca give you the make without quite the same graphic charge. A small independent gives you the weight and the matching set but not the name on the chest, and for a lot of people that name is the point. Decide which part of Palm Angels you were buying, and the shortlist gets much shorter.
FAQ
What brands are similar to Palm Angels?
The closest names are Off-White, Amiri, Rhude, Gallery Dept, Heron Preston and Marcelo Burlon County of Milan, all luxury labels built on streetwear shapes with a strong graphic identity. Represent and Casablanca sit slightly calmer while keeping the track set at the centre of the wardrobe. If it is the heavyweight tracksuit you are after rather than the logo, smaller independents such as Phrase Studios cover that ground at a different price.
Why is Palm Angels so expensive?
Because it is priced and positioned as an Italian luxury label rather than as a streetwear brand. The cost reflects how a luxury house is designed, sold and marketed, including retail and wholesale margins and a designer name with real recognition, not just the cloth in the garment. Whether that is worth it depends on whether you are buying the make or the label, and both are fair reasons.
What is a cheaper alternative to Palm Angels tracksuits?
Look at independent studios that put their money into the cotton instead of the marketing. A heavyweight cotton tracksuit from a small label will give you the weight, the drape and the matching set, without the graphics or the luxury positioning. Phrase Studios is one option in that lane. You give up the recognisable branding, which for some people is the whole point of Palm Angels.
