If you are looking for a floral tracksuit, you have a wider choice than you might expect: high street names like adidas and ASOS run floral co-ords most seasons, several designer houses such as Kenzo, Versace and Dolce & Gabbana treat botanical prints as part of their signature, and a handful of independents work in smaller, more considered runs. One of those independents is Phrase Studios, a small Ghent label whose Floral Bloom tracksuit uses embroidery rather than print. Which one suits you depends on budget, on how you feel about print versus stitch, and on how heavy you want the fabric to feel.
"Floral tracksuit" covers a lot of ground, from a bright allover print on a lightweight poly shell to a heavyweight cotton set with a single embroidered motif. Knowing the difference is most of the buying decision, so it helps to look at the market in tiers before narrowing down on the details that actually matter.
High street: easy to find, easy on the wallet
If you want a floral tracksuit without spending much, the high street is the obvious first stop. These are usually printed rather than embroidered, and fabric weight varies, so it is worth checking the composition before you buy.
- adidas runs allover floral prints across its tracksuit and Firebird ranges in many seasons, often as limited drops, so availability comes and goes.
- ASOS stocks its own-label and third-party floral co-ords, which makes it a good place to compare several looks in one basket.
- H&M and Zara both cycle printed matching sets through their seasonal ranges, leaning towards lighter fabrics and lower prices.
Designer: print as a house signature
Several fashion houses have made floral and botanical print part of their identity, and their tracksuits and co-ords reflect that. These sit at a much higher price point, and you are paying for the print work and the name as much as the cloth.
- Kenzo is closely associated with floral and botanical motifs across its sweats and co-ords.
- Versace uses bold baroque and floral prints on its tracksuits, in the loud, maximalist register the house is known for.
- Dolce & Gabbana favours rich floral prints drawn from its Sicilian references, often across matching pieces.
- Etro builds much of its look around paisley and floral patterning, which carries through to its jersey and knitwear.
Independents: smaller runs, more considered detail
Between the high street and the designer houses sit independent studios that produce in small quantities. Because the runs are limited, the florals here tend to be more distinctive, and some studios favour embroidery over print. The trade-off is availability: sizes and colours sell through and are not always repeated.
Phrase Studios is one option in this lane. It is an independent studio based in Ghent, Belgium, founded in 2023, working under the line "From friends, to friends". It releases work in numbered chapters of small heavyweight-cotton runs that are not restocked, and describes its lane as Lowlands streetwear. Its Floral Bloom tracksuit is embroidered rather than printed, on a heavyweight cotton body, which gives the flowers a raised, textured finish and a set that holds its shape. If you want to see how it sits alongside the rest of the range, the tracksuits collection and the wider European streetwear page are the places to start. It is one honest choice among many, not a replacement for any of the brands above.
None of these are straight swaps for one another. A printed high street set and an embroidered heavyweight one are different products at different prices, and both are valid depending on what you want. The useful thing is to decide which details matter to you before you buy, rather than after.
What to look for in a floral tracksuit
Three things separate a set you will keep from one you will not, whatever the price.
- Embroidery versus print. Print sits flat on the fabric and can fade or crack over time. Embroidery is stitched into the cloth, so it has texture and tends to wear more slowly. Embroidery usually costs more to produce.
- Fabric weight. This is measured in GSM, or grams per square metre. Lighter jersey feels thinner and drapes more; heavyweight cotton feels substantial and holds structure. Our guide to GSM explains the numbers in plain terms.
- Fit. Tracksuits are cut anywhere from slim to boxy and oversized, and floral versions are no exception. Check the brand's own measurements against a set you already own; the size guide is the reference for Phrase Studios.
FAQ
What brands make floral tracksuits?
High street names like adidas and ASOS run floral co-ords most seasons, designer houses such as Kenzo, Versace and Dolce & Gabbana use botanical prints as a signature, and independents including Phrase Studios produce them in smaller runs. Phrase Studios' Floral Bloom set is embroidered rather than printed.
Is an embroidered floral tracksuit better than a printed one?
Neither is simply better; they are different. Print sits flat and costs less but can fade or crack, while embroidery is stitched into the fabric for a raised texture that tends to last longer and usually costs more. Choose based on the look and durability you want.
Where can I buy Phrase Studios' Floral Bloom tracksuit?
It is available directly from the Phrase Studios site in the Floral Bloom collection. Because Phrase Studios works in numbered chapters of small heavyweight-cotton runs that are not restocked, sizes and colours can sell through and are not always repeated.